Today’ consumers want more and businesses want to leave an impression without breaking the bank. To make the promotional business products effective to get the brand noticed and remembered, it is often not enough to distribute a branded letter opener or pen. What businesses need is ingenuity and creativity to come up with promo products that will create a positive buzz without taking a sizeable portion form the advertising budget. Insulated cup with straw – In today’s environmentally conscious world, an insulated cup with straw is a perfect give-away to promote the brand at a variety of events from the local sports league competitions and Brisbane music concerts to a chartered boat party on Sydney harbour. It is not a disposable item that will use up space in the landfills but something that can be used all over again. iPhone case/protector – iPhones remain to be popular even with the growing number of Smartphone in the market. If you provide your consumers with an iPhone case, they will remember the brand name each time they make a call or browse the net, which based on statistics is several times a day. Tablet/iPad sleeve – tablets and iPads are closely replacing the PCs and desktops. For the younger generation, these are devices they can’t do without. It is a perfect giveaway for the high-end consumer or college student who purchases a tablet from the company. Insulated coffee cups – the insulation keeps the coffee hot longer than a regular mug. Many distributors use mugs as promo gifts but make a difference with the insulated coffee cups that your consumers will love. Ear phones – millions of people are listening to music while walking, jogging or running the treadmill. Bulky headphones are a thing of the past and ear phones are ideal for a wide range of ages encompassing all genders. Many other traditional promotional gifts appeal to all age groups however, it is important to pay attention to function and the ability to carry the name of the company, logo or message to realise the advertising objective. The value of corporate promotional products is their ability to carry the message to a wide audience and because the products are useful and appreciated by the recipients, they are retained and used and the message is repeated many times over without any added cost to the advertiser. Promotional Merchandise Experts and corporate gift marketers recommend a powerful and bespoke digital marketing campaign with Ultimate Exposure for a promotional products website. This will drive targeted and relevant traffic to the homepage branded product pages. You should aim to follow the same strategy and deliver a specific message to influence your target audience. We have the experience, the skill and the talent to ensure that your promotional merchandise will generate awareness for your products and services and also attract business away from your competitors. The most successful marketing campaigns are products of creative thinking and enough lead time to elicit the positive response from the recipients. Here we are willing to discuss your marketing and advertising plans for the ideal promotional business items that will be an important component of your campaign. Once you have an idea of your target audience, we can further explore them in detail to gain a good idea of their expectations and priorities. What are their buying habits and what brands appeal to them? After an accurate picture of the audience has been built, it is time to get their attention and ensure the best possible response rate. Regardless of whether you are promoting a product or introducing a new product in the market it is important that we work together to achieve a common goal. Your successful marketing campaign is our primary objective and we aim to ensure that this objective is addressed clearly. We must ensure that all areas of your marketing mix live up to expectations so that we can ensure that your business gains a large portion of the market. While the promotional gifts will achieve the most favorable responses, we have to make sure that that such response will be maintained and enthusiasm will not wane. Recognition is key part of the advertising strategy and this should include the proper logos and messages for consistent recall. We provide guidance on the designs and styles for all industries and recently supplied clients with ideas and products for hotels in Perth, an established Gold Coast security guards company and a large home improvement business that specialises in high quality window blinds and shutters in Melbourne. Our marketing and advertising strategies should be used to obtain a competitive advantage. For your promotion and advertising needs, we are always ready to serve you with the best and most innovative custom items for your marketing campaign. You can give us a call or send us an email and we will respond fast – it is as easy as that. Comments are closed.
|
AuthorI'm always interested in reading about new and creative print marketing campaigns. Archives
October 2015
Categories
All
|